Strategic Advice

Market & Sector Research

UnaTerra is able to provide detailed country reports, addressing areas such as commercial opportunities within the local market, or country specific compliance requirements. These can provide a valuable input into the decision making process in relation to establishing new international operations.

We offer key information and identify practical solutions for our clients when setting up in a new market.

Market Analysis

During this phase we work collaboratively with our clients to assess the market opportunities available, evaluate product readiness, which countries to launch in, when to do so and agreeing the most optimal approach. We can advise on:

  • Market sizing
  • Local market potential
  • Competitive identification and analysis
  • Product gaps
  • Risk identification
  • Distributor selection
  • Geographical location

Market Entry Strategy

We support our clients in establishing all relevant elements for market entry, with special emphasis on paving the way for fast revenue generation. We can advise on:

  • Business model development
  • Go to market strategy, including investment plan
  • Knowledge of market size
  • Demand & supply gap
  • Domestic and international competitors
  • Type of entity selection
  • Initial introductions
  • Agreement facilitation
  • Engagement with potential partners and service organisations
  • Sales strategy
  • Import duties
  • Taxes
  • Hiring
  • Local employee salaries
  • HR policies
  • Risk mitigation